For over 20 years in the gambling business, PartyGaming has managed to build a strong brand that is recognizable all over the globe. Though the brand itself doesn’t exist anymore after the company merged with Bwin in 2011, its brilliant products are still recognized and loved by players. In particular, it has an impressive collection of video slots, many of which have unique features.
A lot of diverse games
Huge experience in the industry
Multilanguage and multicurrency support
Many themed and branded slots
Huge progressive jackpots
PartyGaming products are unavailable in the US
Medium quality of graphics
The software developer was founded in 1997 by four nationals, a former porn industry entrepreneur, her husband, and two Indian nationals. The two Indians were Anurag Dikshit who was responsible for programming the software as it is, and Vikrant Bhargava who dealt with the marketing department. Parasol and DeLeon were primary shareholders. The software provider had a subsidiary called Party poker which was their most successful division. They began being dominant by buying out or merging with other poker sites.
In 2005, they had bought major poker site hosting players for $300 million combined. The move proved successful as the customer base tripled with most poker sites crying foul of monopoly. Party poker would offer online poker with live games being a fan favorite across several countries. The United States of America market was the largest poker revenue generator. To top this, Party Poker owned 40% of world poker market with 75% revenue coming from the USA. In 2005 Party Gaming sold a quarter of its stock on the London Stock Exchange, which made its new valuation rise to $14.4 billion.
The USA deemed online gambling illegal and passed strict laws that made it impossible for Party Gaming to operate there. In 2006 they exited the USA market, and their share price fell by 70%. Party Gaming decided to focus on Europe, Australia, and Asia. To regain former glory Party poker bought World Poker Tour in early 2010. The world poker series was popular in land-based casinos and through enormous $1 million jackpots, live play, and regular payouts, it won over most punters. To remain top in the industry, it began using famous poker professionals in USA, Brazil, France, and England as the face of its poker division.
The merger with bwin casino resulted into:
Party Gaming has won several awards in the party poker division. Reputable auditors such as eCOGRA and Ilab license it.
The merger between Austrian Bwin and Gibraltar PartyGaming increased market share by more than 15%. In the new organization, Party Gaming has a 48.5% stake, and Bwin owns the rest. Concentrating more on other casino games and selling off most poker divisions, Party Gaming now has games available in PartyCasino and Bwin casino. The organization has the following games on its platform:
Slots games on the platform are themed on famous movie titles, personalities, or events. This interactive play is common with casinos, and bwin.party casino is no objection. The games range from jackpot slots, free slots, and progressive jackpot slots. Popular slots include:
They include poker, blackjack and roulette games.
Party Gaming, through its division of Party Poker, has been up and down to unimaginable extremes. Closure of the USA online video poker market was a blow to the company and its customers. Though it still has rights to operate in land-based casinos through the rivals it has bought out, the story will never be the same for Party Gaming Casino. With laws rapidly changing to accommodate modern times it remains to be seen whether the recent merger with Bwin will propel the developer back to the upper echelons.